E-Commerce Design

E-Commerce Design

Target Customers By Redesign Product Description And Marketing Strategy.

Japanese cosmetic brand Ettusais, a young brand of Shiseido, is one of the popular brands for young girls in Japan. Instead of being a high-end luxury cosmetic brand, Etussais is a more lovely and affordable brand. As the distributor of Ettusais and also the online E-commerce store company, we are introducing Ettusais products from Japan to China.

Purpose

Major E-Commerce online store products design (JD, TMall, Taobao)

Challenge

⟶ Keeping the brand identity, but expand target customer range.

⟶ Using design to set Ettusais products apart from other drug store cosmetic products.

⟶ Tell a story of reliable quality, safe ingredients, and reasonable price.

⟶ Draw customers interests and improve sales.

Design Process

  • Collaborate with marketing team to analyze target user behaviors and interests.
  • Negotiate with Ettusais Japan to access more resources and suggest changes.
  • Products shooting and photo editing.
  • Compliment with marketing team to determine brand tone.
  • Lead team in designing marketing materials and product descriptions and keep them updated.
  • Special Design Challenge for big online sale events or holidays.
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