Target Customers By Redesign Product Description And Marketing Strategy.
Japanese cosmetic brand Ettusais, a young brand of Shiseido, is one of the popular brands for young girls in Japan. Instead of being a high-end luxury cosmetic brand, Etussais is a more lovely and affordable brand. As the distributor of Ettusais and also the online E-commerce store company, we are introducing Ettusais products from Japan to China.
Major E-Commerce online store products design (JD, TMall, Taobao)
⟶ Keeping the brand identity, but expand target customer range.
⟶ Using design to set Ettusais products apart from other drug store cosmetic products.
⟶ Tell a story of reliable quality, safe ingredients, and reasonable price.
⟶ Draw customers interests and improve sales.
- Collaborate with marketing team to analyze target user behaviors and interests.
- Negotiate with Ettusais Japan to access more resources and suggest changes.
- Products shooting and photo editing.
- Compliment with marketing team to determine brand tone.
- Lead team in designing marketing materials and product descriptions and keep them updated.
- Special Design Challenge for big online sale events or holidays.
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